With the help of Clear Channel Outdoor Media, the foundation posted six billboards across Philadelphia and the surrounding vicinity to raise awareness of brain tumors. The billboards will continue to go up at a rate of one a month until the end of the year. The Foundation's "Cooking up a Cure" Cookbook, advertised on the colorful billboards that will dot Pennsylvania over the next six months, has raised over $25,000 for brain tumor research at major brain tumor centers such as Duke University Hospital and The Hospital of the University of Pennsylvania. The cookbook, now in its fourth printing, contains hundreds of recipes donated by people affected by cancer. The fourth volume, currently in progress, will also contain recipes donated by restaurants and chefs as well as people affected with cancer all across the United States. The billboards were conceived by Lisa Kaminsky-Millar and freelance writer Melinda Vickerman-Lalaoui. Both women lost their brothers to a glioblastoma brain tumor. Vickerman-Lalaoui's brother, Rob Vickerman, of Queens, New York died in August of 2002 at the age of 35. Both women, who have yet to meet face to face, connected through an Internet support group for brain tumor patients and their caregivers." We share the loss of our brothers as well as a real need to contribute something positive to others living with this disease," Vickerman-Lalaoui.